| Style.Me Y o u A r e Y o u r B r a n d . |
A BRAND may be defined as a name to which a set of
associations and benefits has become attached in the
consumer's mind. This name could be that of a product, a
service, a corporate entity or even an individual.
Just like companies brand their products to create some
unique associations in the minds of the target consumers,
personal branding also involves the creation of strong,
unique and favorable associations in the minds of the
people around. But unlike products which have a conscious
marketing program to build and maintain brand values,
personal brands are built unconsciously. Even if a person
does not play any role in branding himself, others will
automatically create some associations about him depending
on his nature and habits. Therefore one should play an active
role in creating a brand for oneself.
With personal and professional branding, you can
• Differentiate yourself from your competition
• Position your focused message in the hearts and minds of
your target customers
• Get “top of mind” status
• Increase your authority
• Place yourself in a leadership role
• Enhance your reputation and prestige
• Attract the right people and opportunities
• Increase your earning potential
"The more you know, the less you need."
Australian Aboriginal saying
associations and benefits has become attached in the
consumer's mind. This name could be that of a product, a
service, a corporate entity or even an individual.
Just like companies brand their products to create some
unique associations in the minds of the target consumers,
personal branding also involves the creation of strong,
unique and favorable associations in the minds of the
people around. But unlike products which have a conscious
marketing program to build and maintain brand values,
personal brands are built unconsciously. Even if a person
does not play any role in branding himself, others will
automatically create some associations about him depending
on his nature and habits. Therefore one should play an active
role in creating a brand for oneself.
With personal and professional branding, you can
• Differentiate yourself from your competition
• Position your focused message in the hearts and minds of
your target customers
• Get “top of mind” status
• Increase your authority
• Place yourself in a leadership role
• Enhance your reputation and prestige
• Attract the right people and opportunities
• Increase your earning potential
"The more you know, the less you need."
Australian Aboriginal saying
 |
 |
 |
 |
 |
 |
 |
 |
